I am looking for some guidance on how to evaluate the value of accounts and what metrics to use to set the value of a certain account (Whether it’d be per social platform [Twitter account or IG account, what’s worth more?] per followers, per likes ratio, per demographic, per daily activity %, per growth data chart). It’d be cool if Swapd had a calculator or even a guide (ie. free post, a course that people can buy).
I feel like social media is transforming into a marketplace with many middleman services which is exactly how the real estate market works. People study to buy real estate and I think social media accounts should be treated the same. Would love to pay for consultation with someone who can teach my interns or just reach out to see if anyone can send some resources. I know this is the right forum to ask but I didn’t know which section to post this in.