$500/MONTH INFRASTRUCTURE + $120 PER QUALIFIED LEAD
I’ll build and run the outbound system.
You only pay for qualified opportunities.
A lot of businesses want to try cold email.
But the problem is that getting started properly can be expensive and confusing.
You need:
• Sending domains
• Multiple inboxes
• Email infrastructure
• Deliverability tools
• Lead data
• Enrichment
• Verification
• Campaign software
• Copywriting
• Campaign management
• Someone who actually knows what they’re doing
Most businesses either spend thousands trying to build this themselves or pay an agency a large monthly retainer before knowing whether cold email will even work for them.
I wanted to create a simpler model.
HOW IT WORKS
You pay a $500/month infrastructure and management fee.
This covers the costs required to build and operate the outbound system, including:
• Sending domains
• Email inboxes
• Email infrastructure
• Lead data and enrichment tools
• Email verification
• Campaign software
• Infrastructure maintenance
• Campaign management
Then you pay $120 per qualified lead generated.
No paying thousands upfront for a long-term contract.
No paying a massive retainer while waiting to see if the channel works.
The goal is simple:
Build the system.
Launch the campaigns.
Find the right prospects.
Generate qualified conversations.
You pay for the actual opportunities we generate.
WHAT I HANDLE
INFRASTRUCTURE
I build and manage the entire cold email infrastructure.
This includes domains, inboxes, sending configuration, authentication, deliverability, and the systems required to send at scale.
The infrastructure is built properly from the beginning.
Not one domain with 50,000 emails being blasted from it.
LEAD SOURCING
We identify your ideal customer profile and build targeted lead lists based on the type of companies you actually want to work with.
Depending on the campaign, this can include:
• Industry
• Company size
• Location
• Job title
• Technology used
• Hiring activity
• Business triggers
• Other relevant criteria
The goal is not to send emails to random businesses.
The goal is to reach companies that actually have a reason to potentially need your service.
CAMPAIGN CREATION
I handle the campaign strategy and copy.
This includes:
• Offer positioning
• Campaign angles
• Email copy
• Follow-ups
• Personalization
• Lead segmentation
• Testing different messaging
We continuously test and improve the campaigns based on the responses we receive.
CAMPAIGN MANAGEMENT
I manage the outbound system and monitor campaign performance.
This includes:
• Monitoring deliverability
• Managing sending volume
• Testing campaigns
• Adjusting targeting
• Reviewing replies
• Improving messaging
• Finding what is generating the best responses
The goal is not just to launch a campaign and forget about it.
Cold email is a process of testing, learning, and improving.
WHAT COUNTS AS A QUALIFIED LEAD?
A qualified lead is not simply someone who replies with:
“Send me more information.”
Or:
“Sounds interesting.”
A qualified lead is someone who:
• Matches the agreed target market
• Has shown genuine interest in the service
• Has a relevant business need or potential fit
• Is open to continuing the conversation
Depending on the campaign, this could mean a qualified meeting booked directly onto your calendar or a qualified prospect who has expressed genuine interest and is ready to continue the conversation.
We define this before starting so there is no confusion.
WHO THIS IS FOR
This is mainly for businesses selling legitimate B2B services.
For example:
• Agencies
• Consultants
• IT companies
• Accounting firms
• Recruitment companies
• Marketing agencies
• B2B service providers
• Professional services businesses
The offer needs to make economic sense for outbound.
If you sell a $50 product, this probably isn’t the right channel.
If one new client is worth thousands of dollars or more to your business, then generating qualified opportunities through outbound can make a lot more sense.
WHY THE MODEL IS PERFORMANCE BASED
I understand why businesses are hesitant to pay an agency $3,000, $5,000, or $10,000 per month before knowing whether the campaign will work.
At the same time, cold email infrastructure and campaign management have real costs.
The $500/month covers the actual infrastructure and systems required to run the campaign.
The performance component means that the majority of the cost is tied to results.
If we don’t generate qualified leads, you aren’t paying a huge monthly retainer for nothing.
The goal is to create a model where both sides are incentivized to make the campaigns work.
IMPORTANT
This is not a magic button.
Cold email works best when:
• The offer is actually valuable
• The target market is clearly defined
• The economics make sense
• There is a real problem being solved
• The business can handle new opportunities
I also won’t accept every business.
If I don’t think cold email is a good fit for your offer or market, I’ll tell you.
PRICE
$500/month infrastructure and campaign management fee
$120 per qualified lead generated
No large upfront setup fee.
No long-term agency contract required to test the channel.
If you want to see whether cold email can work for your business, send me:
• What your business does
• What you sell
• Your average client value
• Who your target customer is
• Whether you’ve tried cold email before
I’ll take a look and let you know whether I think I can help.