Has anyone done any work with podcasts and driving listeners?

I’ve been poking around podcasts a bit over the past few weeks and it’s starting to remind me of the app industry from a few years back - except less $$. Low barrier of entry, everyone has a podcast, advertising is reserved for people who know how to do branded deals and driving listeners is hard.

Has anyone had any experiences converting a social media following into podcast listeners?

I’d be interested in this as well.