I got 12M Reach on Link but only 200 clicks?

What possibly could be the issue? Is facebook dead nowadays??

Am i missing something here?

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Because of ads, Facebook engagement audience has been further segmented now adays.

Your post was probably suggested/recommended to those that will engage (like, comment, share, rather than those that will click to read news.

And generally, post taking traffic away from their platform usually gets this shadow action.

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Wow that’s very helpful bud, thankyou

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usefull info, thanks @dejioke :+1: