Hi guys, I’m thinking of creating a new lifestyle page, targeting Italy and France.
I’m undecided whether to start a new page from 0 or use an old page that I used for various non-related activities, so it would need to be completely cleaned up, inactive for 3 years but with 15k followers of which 65% are already Italian.
The 15k followers were made in 5-6 years of organic + follow/unfollow (it was a personal profile before, the subsequent businesses never worked so all the current followers were made when it was a personal profile at the base)
Is it better to invest in ads + shoutout on the old page to reactivate it or start from 0?
Thanks for your help and advice!