Running live sales FB or TT

Am trying to understand how I can run live shopping in FB or TT.
Possibly done without the risk to be banned (so no risky workarounds).

Ideally I would like to target US (or high spending countries).
Bit confused since it seems that I might need:

  • US phone nr
  • US company
  • US id

Also have not understood if I need a particular type of FB page / TT account.

It seems rules are different for both FB and TT.

Any help on the correct way of doing this?
Anyone is running live shopping on FB or TT?