Here is an example report from Jan this year:
Comprehensive Analysis of Instagram Account: @africabillionaire
1. Analytics & Stats
Follower Count: 1.2 million followers.
Engagement Rate: 0.03%, with an average of 353 likes and 3 comments per post. (hypeauditor.com)
Post Frequency: Specific posting frequency data is not available.
Content Type: The account focuses on luxury and motivational content, showcasing the African dream.
Audience Demographics: Detailed demographic data is not publicly available.
Growth Patterns: The account has not gained new followers in the past four weeks, indicating stagnant growth. (hypeauditor.com)
2. Fake Activity Check
Signs of Fake Followers: The exceptionally low engagement rate (0.03%) suggests a high number of inactive or fake followers.
Bought Likes/Engagement Pods: No direct evidence, but the low engagement rate may indicate artificial follower inflation.
Ghost/Inactive Users: The minimal interaction per post points to a significant portion of inactive followers.
3. Estimated USD Value of the Account
In February 2024, the account was listed for sale with offers ranging from $31,000 to $40,000. (swapd.co)
4. Past Ownership or Sale History
The account was listed for sale on SWAPD in February 2024, indicating a potential change in ownership. (swapd.co)
5. Comparison to Similar Accounts
- @billionaires9ja: 41,119 followers with a 1.52% engagement rate. (socialauditor.io)
- @africa_and_blackculture: 101,657 followers with a 2.66% engagement rate. (socialauditor.io)
Both accounts have significantly higher engagement rates compared to @africabillionaire.
6. Monetization Potential
Sponsored Content Value: The low engagement rate diminishes the account’s appeal to potential sponsors.
Affiliate/Ad Potential: Limited due to low audience interaction.
Brand Appeal: The niche content has potential, but the current engagement metrics are unattractive to brands.
7. Final Expert Opinion
Authenticity Score: Low, due to poor engagement metrics.
Risk Factors: High, considering potential fake followers and stagnant growth.
Growth Potential: Limited without significant strategy changes.
Suggestions for Increasing Value:
- Engagement Improvement: Focus on creating interactive content to boost engagement.
- Audience Analysis: Conduct a thorough audit to identify and remove fake or inactive followers.
- Content Strategy: Diversify content to attract a more engaged audience.
- Consistent Posting: Establish a regular posting schedule to maintain audience interest.
By implementing these strategies, the account can enhance its authenticity and appeal to potential sponsors and partners.