Country of followers (majority): Usa + India
Amount of followers: 250k
Topic/Niche: Fitness
Does it include the OG (original) email?: Yes
Promotion methods used? (Organic/S4S/Follow Unfollow/Engagement Networks): Sending millions of cold emails and redirected everyone to my main Instagram page.
Description:
Built this brand up to 250k from 2018-2022 and then it has been inactive ever since, as i stopped working on the brand.
- Instagram page with 250k+ followers built through cold email marketing
- Brand made over $330k visible in one Shopify store
- Over 75 million scraped Instagram emails
- 300k + DM conversations ideal for retargeting
- Thousands of customer reviews saved in story highlights
- Includes supplier contacts, funnel strategy, and a full email outreach system
- Great opportunity for someone to relaunch or build from existing assets
Operations
I started in 2018 with a unique ambassador model. I scraped millions of emails from Instagram, emailed influencers, and drove traffic to our IG page where they messaged us directly. I used this strategy to gain thousands of new followers every week and close thousands of orders. Everything was built around influencer engagement.
The business is no longer active as I’ve moved on to other ventures (building apps like EightConnect and running Miofar). I don’t have the time to run e-commerce anymore, which is why I’m selling.
The working funnel, Shopify store with customer data, supplier info, and everything you need to relaunch instantly.
Customers
16k+ customers from the main Shopify store. I estimate 60k total across other platforms. Followers and DMs are real and warm. Most customers came from IG and email outreach. Very loyal, engaged base.
Financials
The brand generated over $1.2 million in total revenue. However, I only have access to one of the Shopify stores at the moment, which shows $339k in sales and 16,000+ customers. The rest was spread across other stores used during the brand’s peak to keep operations streamlined. The sales were driven through a highly effective cold email and Instagram DM funnel that scaled fast and profitably.
Additional Notes
All you need to do is launch a new collection, plug into the existing funnel and audience, and start selling. You’ll have credibility, data, and a strong foundation to scale.
