At the recent I/O developer conference, Google unveiled a breakthrough search technology—AI Mode, now available to users in the United States, with global rollout expected soon.
AI Mode enhances the search experience by enabling users to ask more nuanced queries and follow up with contextual questions. In the coming weeks, a dedicated AI Mode tab will appear within the main search engine and the Google app’s search bar.
“We believe AI is the most powerful engine for discovery the Internet has ever seen,”
— Liz Reid, VP of Search at Google, speaking at I/O.
This innovation is tailored to handle complex queries such as product comparisons and data analysis, and introduces several new capabilities designed to save time and streamline decision-making.
Key Features of AI Mode
1. Deep Search
This feature executes hundreds of queries in parallel, synthesizing data and generating an expert-level summary with citations in minutes—eliminating hours of manual research.
2. Live Capabilities
An advanced version of Google Lens, this tool allows users to point their camera at an object and instantly receive relevant, AI-powered information and links in real time.
3. Agentic Capabilities
Through Project Mariner, users can delegate tasks like booking tickets, making restaurant reservations, and finding events to an AI agent. The system handles the entire process, only requiring final confirmation from the user.
4. Shopping Partner
Users can upload a photo to virtually try on clothing, track price changes, and complete purchases with a single click—offering a seamless, personalized shopping experience.
5. Personal Context
AI Mode delivers tailored recommendations based on past search history. Whether it’s travel, dining, or leisure, users receive intelligent suggestions aligned with their preferences and previous activities.
Integration with AI Overviews
Over time, several AI Mode features will merge with AI Overviews, further enhancing the way users interact with information. For example, instead of receiving raw numbers for queries related to finance or sports, users will be presented with dynamically generated charts and tables, simplifying complex data interpretation.
Google continues to position itself at the forefront of AI innovation, with AI Mode representing a significant step toward making search more intelligent, interactive, and valuable for users across all sectors—including those in digital marketing, eCommerce, and data-driven decision-making.
For more details, Google’s official announcement is available here: AI Mode in Google Search: Updates from Google I/O 2025