Artificial intelligence has recently entered the world of affiliate marketing in a noticeable way. Neural networks now assist in writing ad headlines and descriptions, generating visuals and videos, analyzing performance data, and building entire advertising funnels.
But how does Google respond to AI-generated creatives? And can they truly become a breakthrough solution for affiliate marketers? This article addresses these questions from a practical standpoint.
Google’s Approach to AI-Generated Ad Content
Google has long integrated artificial intelligence into its products, including Google Ads. AI algorithms help optimize bidding strategies, forecast conversions, and automate ad campaign settings (as seen in UAC). The rise of generative models has further enabled the creation of ad assets — from static visuals to video creatives and ad copy.
Officially, Google does not prohibit the use of AI-generated content in ads. However, several critical nuances must be considered to avoid campaign rejection or account issues.
Key Considerations When Using AI-Generated Creatives
Originality vs. Mass Production
AI tools can generate a large volume of ad creatives in minutes. However, as of now, their quality often lacks depth. Many visuals appear generic or unrealistic, which reduces their ability to capture user attention. Google Ads favors creativity and authenticity, making it essential to refine and humanize AI-generated images before use. Designers and media buyers recommend fact-checking all claims and correcting visual flaws, especially in human features and text rendering.
Compliance with Platform Policies and Local Regulations
Even the best AI tools can unintentionally create content that breaches Google Ads policies. If prompts are not precisely crafted, the AI might generate misleading claims — for example, offering “guaranteed weight loss in 7 days.” Such content not only risks disapproval but may lead to account removals. This is especially relevant for sensitive verticals. In such cases, campaigns launched from trusted agency accounts with high credibility and direct Google support are more likely to pass moderation.
Factual Accuracy
Generative AI tools sometimes produce content that deviates from reality. Since Google values accurate and trustworthy information, all ad content is subject to review by moderators and automated systems. Affiliate marketers must ensure that any AI-generated material aligns with real facts before launching it in campaigns.
How Affiliate Marketers Can Benefit from AI
It’s important to acknowledge that AI image and video generators are not a one-size-fits-all solution. They are tools — effective but limited — that help reduce the manual workload of marketers.
Key benefits include:
Time and Cost Efficiency
Creative production can be time-consuming and expensive. AI allows partial or full automation of this process using only a short description as input.
Rapid Hypothesis Testing
AI enables quick production of dozens or even hundreds of creatives to test different marketing approaches. For example, a marketer can ask ChatGPT to write varied prompts for Midjourney based on the offer’s unique selling proposition, target audience, and potential marketing obstacles. After generating multiple visuals, the most promising ones can be refined by a designer or immediately launched in a test campaign.
Based on the performance metrics (CTR, CR), the process can be repeated with refined input for even better results.
Performance Analysis and Conversion Prediction
Numerous AI-powered tools offer analytics and insights on ad performance, helping affiliates refine creatives and campaigns. For instance, Google Performance Max uses machine learning to automate ad creation, targeting, and bidding strategies.
Testing Riskier Offers: The Role of Trusted Google Ads Accounts
AI opens the door to rapid creative generation, but responsibility for content compliance remains with the marketer. Google does not explicitly forbid AI use in advertising — as evidenced by official documentation — but for riskier verticals, seasoned professionals recommend using trusted agency accounts. These accounts provide enhanced credibility and lower the likelihood of disapprovals or removals when experimenting with AI-generated content.
The Gray Zone of AI in Creative Production
Google aims to deliver value and uniqueness in all content — advertising included. AI often draws from pre-existing data across the internet, which results in repetitive and uninspired creatives. In over 90% of cases, AI still lacks the human touch: creativity, empathy, and deep understanding of audience nuance. This may eventually lead Google to implement stricter rules around AI-generated content.
If that happens, increased ad rejections and account suspensions could follow
Conclusion
Google is not opposed to AI-generated creatives, but affiliates must play by the platform’s rules. Moderators and algorithms closely monitor all uploaded content. Using trusted agency accounts can ensure a smoother moderation process — even in higher-risk campaigns.
Is AI a valuable tool for launching Google Ads campaigns? Absolutely. It saves time, reduces costs, and accelerates testing. Still, affiliates should diversify their toolkit, combining various AI services and human input to achieve optimal results.