There is no secret saying that IG/FB verification is one of the most requested/desired services out here. However, there is a big gap of knowledge that many buyers (including me) constantly repeat and ask the sellers.
The idea of this post is to summarize for BUYERS the requirements, average costs, and expectations so that you SELLERS don’t have to repeat the same things over and over.
(Please feel free to add comments/quotes on items that must be included or fixed here)
First and foremost, let’s take out of the way some of the common misconceptions about verifications.
Buyers Question: Do I need a minimum amount of followers?
Sellers Answers: No, neither IG nor FB requires a minimum amount of followers for verification
Buyers Question: Do I need a minimum amount of posts?
Sellers Answers: Yes, you must have at least one post
Buyers Question: What Do I need to get verified?
- Most importantly, you need to have enough PR (public relationships*) from premium publications (more details of this below).
- Must have an account
- Must link your FB with your IG
- Must have at least one post
Buyers Question: What method do you use for verification?
Sellers Answers: There are several methods, however, the most effective one is via “Media Portals”, which is an special access some media agencies have to submit verifications.
Buyers Question: Why do I need to verify FB if I only want IG?
Sellers Answers: Although this is not a requirement, in most cases, it is much easier to verify IG if you are already verified on FB. The cost is higher but the chances to be approved are way higher as well.
Buyers Question: How much PR do I need?
- FB: At least 5 articles of premium publications featuring YOU in the title with a picture included
- IG: At least 10 articles of premium publications featuring YOU in the title with a picture included
Buyers Question: What are considered premium publications valid for verification? (I need help on this one)
Anything organic or unbiased content from recognized outlets!
Anything that looks like paid, non-organic or biased content!
Buyers Question: How long does it take to get verified?
If you don’t have any PR, it usually takes about 14-35 days to build all the PR articles
If you have valid PR, it usually takes less than 24h to get verified via Media Portal
Buyers Question: How much is it going to cost me?
Without PR: It depends on the number of articles and branding needed to position your name/brand but usually from 2k USD to 15k USD
With PR: FB ~ 1-2.5k USD and IG ~2-4k USD (each seller has its own pricing with different benefits, for example, some offer lifetime guaranteed. The most cost-effective options are usually from new sellers that create incentive pricing to get recognition from the forum)
V1. Dec-24 - Created the first draft.
V1.5 Dec-25 - Fixed Terminology and added clarifications around valid PR