We completed 655 transactions worth $1,094,055.42, compared with 510 transactions and $905,969.25 in June.
That means SWAPD transaction volume increased 20.8%, while completed transactions jumped 28.4%.
The average transaction came in at $1,670.31, down about 6% from June’s $1,776.41.
That is not necessarily a bad thing.
June’s largest transaction was $65,000. July’s largest was only $29,787, yet July still generated almost $188,000 more total volume.
July was bigger because significantly more business closed across SWAPD, rather than one enormous transaction carrying the month.
July by the Numbers
655 completed transactions
$1,094,055.42 in SWAPD volume
$1,670.31 average transaction
$29,787 largest transaction
15 transactions worth at least $10,000
21.1 completed transactions per day
$35,292 average daily volume
After reviewing all 655 completed transactions, July activity was spread across more than 30 category buckets.
| Category | Deals | SWAPD Volume |
|---|---|---|
| 177 | $317,561.89 | |
| Google & Search | 119 | $242,088.62 |
| 86 | $131,429.97 | |
| YouTube | 31 | $65,734 |
| X / Twitter | 20 | $56,717.35 |
| 34 | $47,722.38 | |
| TikTok | 43 | $40,819 |
| Publishing & PR | 33 | $38,448.27 |
| Trustpilot | 18 | $23,928 |
| Media & Web Assets | 1 | $16,111.12 |
| Travel & Airline Services | 2 | $15,600 |
| Wikipedia | 9 | $14,601 |
| Snapchat | 4 | $13,672.78 |
| Other Social & Digital Assets | 9 | $12,373.89 |
| Advertising & Marketplace | 1 | $9,110 |
| Other Reputation & Content | 4 | $8,000 |
| Rights Management | 4 | $7,350 |
| 7 | $6,178.05 | |
| 14 | $5,917 | |
| Other Services | 1 | $3,400 |
| Digital Assets & Other | 1 | $3,000 |
| Meta / Cross Platform | 7 | $2,824 |
| Web & Digital Services | 3 | $2,250 |
| Legal Services | 1 | $2,222.23 |
| Kick | 1 | $1,098 |
| SWAPD Services | 10 | $1,041 |
| Twitch | 3 | $1,030 |
| Raya | 2 | $805 |
| Marketing & Consulting | 3 | $786.87 |
| Business Profiles | 3 | $695 |
| Other Review Platforms | 2 | $650 |
| Discord | 1 | $590 |
| OnlyFans | 1 | $300 |
The eight largest familiar categories accounted for approximately $940,521, or 86% of July volume.
The remaining 14% came from a surprisingly broad mix of publishing, reviews, travel services, Wikipedia, Snapchat, rights management, LinkedIn, WhatsApp, digital assets, legal services and other niche transactions.
That long tail matters. SWAPD is not relying on one or two types of transactions to generate volume.
What Changed From June?
Among the major categories that can be compared directly with June:
Instagram: up approximately 122%
X / Twitter: up approximately 221%
Reddit: up approximately 64%
YouTube: up approximately 28%
Google: up approximately 8%
TikTok: essentially unchanged
Facebook: down approximately 14%
Publishing & PR: down approximately 59%
Instagram was the month’s biggest category, overtaking Google by a considerable margin.
X was the fastest growing major category, while Reddit also had an exceptionally strong month.
Publishing moved sharply in the opposite direction after an unusually strong June.
SWAPD’s subcontractor network handled an enormous variety of work during July.
Below are the two subcontractors responsible for the most completed SWAPD volume within each category.
| Category | #1 Subcontractor | #2 Subcontractor |
|---|---|---|
| @porcupine, $63,328 | @Rayman, $52,757 | |
| Google & Search | @porcupine, $174,111 | @Profsell, $13,537 |
| @UsmanSabir, $17,000 | @thecfx, $16,550 | |
| YouTube | @porcupine, $18,020 | @Bol, $17,000 |
| X / Twitter | @whitebread, $13,200 | @marvikand, $10,700 |
| @RedditNinja, $13,390 | @porcupine, $9,026 | |
| TikTok | @911, $9,230 | @TikTok, $7,675 |
| Publishing & PR | @Lunar, $16,335 | @Rich, $5,978.27 |
| Trustpilot | @D.ROCK, $10,870 | @Maxxon, $3,730 |
| Media & Web Assets | @darkcarnage, $16,111.12 | — |
| Travel & Airline Services | @digitaldon, $15,600 | — |
| Wikipedia | @TiK, $7,550 | @Memo, $5,800 |
| Snapchat | @Christianmrob, $4,395 | @Bicoo, $3,300 |
| Other Social & Digital Assets | @Bicoo, $5,270 | @gabrix60, $3,888.89 |
| Advertising & Marketplace | SWAPD direct, $9,110 | — |
| Other Reputation & Content | @ufo, $4,950 | @thecfx, $2,850 |
| Rights Management | @Bitcoin, $7,350 | — |
| @Rich, $3,913.05 | @mahmudlzd, $1,000 | |
| @Sina1377777777, $1,520 | @ever, $1,100 | |
| Other Services | @Sina1377777777, $3,400 | — |
| Digital Assets & Other | @Prophetic, $3,000 | — |
| Meta / Cross Platform | @Jordan, $1,714 | @Yuvraj04, $950 |
| Web & Digital Services | @Dopestwayne, $1,650 | @sandra200, $450 |
| Legal Services | @James_Legal_Helper, $2,222.23 | — |
| Kick | @stargate, $1,098 | — |
| SWAPD Services | @Brant, $594 | SWAPD direct, $297 |
| Twitch | @enver, $660 | @DRSWAPY, $370 |
| Raya | @Hooper, $805 | — |
| Marketing & Consulting | @anon21322326, $500 | @djinn, $186.87 |
| Business Profiles | @Dopestwayne, $335 | @ferhatsaskin, $230 |
| Other Review Platforms | @Forgebyasam, $350 | @Webmasterpro, $300 |
| Discord | @Rayman, $590 | — |
| OnlyFans | @gioeste, $300 | — |
Some categories only had one subcontractor handling completed volume during July, hence the blank second position.
The bigger takeaway is the depth of specialization now available through SWAPD.
A customer does not need to know which individual handles a particular part of fulfillment. They transact through SWAPD, while our subcontractor network gives us access to specialists across dozens of areas behind the scenes.
Top Buyers
These members generated the most completed SWAPD volume during July:
| Rank | Buyer | Volume | Transactions |
|---|---|---|---|
| 1 | @R70 | $63,120 | 10 |
| 2 | @Relluxe_Co | $32,295 | 5 |
| 3 | @JayEazy | $29,787 | 1 |
| 4 | @fedebenalua | $29,605 | 18 |
| 5 | @Whitechickslayer | $23,625 | 2 |
| 6 | @stephano123 | $18,758 | 2 |
| 7 | @yeyeye | $18,438.89 | 3 |
| 8 | @Liquid | $17,345 | 6 |
| 9 | @ALTR | $16,734 | 4 |
| 10 | @strance | $16,250 | 4 |
@R70 moved from second place in June to first in July.
Completed volume increased from $46,100 in June to $63,120 in July, an increase of approximately 37%.
Another interesting name is @fedebenalua, who completed 18 separate transactions during the month. That kind of repeat activity is just as important as the occasional five figure transaction.
The top ten buyers collectively generated almost $266,000 in completed SWAPD volume.
These subcontractors handled the largest amount of completed SWAPD volume during July:
| Rank | Subcontractor | SWAPD Volume Fulfilled | Transactions |
|---|---|---|---|
| 1 | @porcupine | $290,210 | 68 |
| 2 | @Rayman | $53,776 | 39 |
| 3 | @Hooper | $34,500 | 9 |
| 4 | @Verus | $30,620 | 10 |
| 5 | @whitebread | $30,149 | 6 |
| 6 | @Brady | $24,900 | 8 |
| 7 | @thecfx | $23,050 | 12 |
| 8 | @D.ROCK | $17,582 | 5 |
| 9 | @Bol | $17,000 | 2 |
| 10 | @UsmanSabir | $17,000 | 1 |
Special recognition goes to @porcupine, who helped fulfill 68 SWAPD transactions worth $290,210 during July.
That compares with approximately $246,138 in June, an increase of almost 18%.
@Rayman also had a particularly strong month, handling 39 SWAPD transactions worth $53,776, up approximately 38% from June.
The top ten subcontractors collectively handled approximately $538,787 of July’s completed SWAPD volume.
Some specialists handled dozens of transactions. Others handled only a handful of much larger jobs.
Both models are increasingly important to the marketplace.
Biggest Transactions of July
The ten largest completed SWAPD transactions were:
$29,787
$18,333
$17,000
$16,111.12
$13,870
$13,625
$13,200
$12,096
$10,870
$10,215
There were 15 transactions worth at least $10,000 during the month.
Again, compare that with June.
June’s largest transaction alone was $65,000.
July’s largest was less than half that amount, but total SWAPD volume still climbed from approximately $906,000 to $1.094 million.
That is one of the strongest signals in the entire report.
Services Continue to Drive SWAPD
493 transactions explicitly classified as services generated $913,208.47.
That represents approximately 83.5% of total July volume.
Services also represented more than 75% of all completed transactions.
SWAPD continues to move beyond straightforward digital asset transactions.
Reputation work, account assistance, publishing, removals, consulting, verification, media services, travel services, rights management and numerous other specialized categories now account for the overwhelming majority of SWAPD’s economic activity.
That evolution would not be possible without a capable subcontractor network supporting fulfillment across increasingly specialized areas.
But from the customer’s perspective, the experience remains simple.
They come to SWAPD because they need something done.
SWAPD gets it done.
The Most Important Number
The headline number is $1.09 million.
The more interesting number is 655.
June nearly reached $1 million with 510 completed transactions and a $65,000 transaction sitting at the top.
July crossed $1 million with 655 transactions and a largest transaction of only $29,787.
Transaction count increased 28.4%.
Total volume increased 20.8%.
The average transaction actually decreased.
In other words, July’s growth came from website depth.
More transactions.
More buyers.
More categories.
More specialized fulfillment.
And considerably less dependence on one blockbuster transaction to make the monthly numbers look impressive.
June came close to $1 million.
July went through it.
