I came across this statement from Zuckerberg, and it confirms what many of us meme and content creators have been feeling lately:
“AI is also enabling the creation of better content… some will be AI generating content directly for people that is personalized for them… I also expect people will spend more of their time on entertainment and culture.”
Translation? Meta is clearly signaling that entertainment content, especially AI-enhanced, is the future of the platform.
If you’re making:
Memes
AI-generated content (like art, deepfakes, satire)
Funny or weird AI videos (UFOs, nature, surreal stuff)
Culturally viral content
Then now’s the time to go hard on Facebook and Instagram. Their own internal data shows engagement is up 7% on Facebook and 6% on Instagram because of better recommendations — and that’s being driven by content like ours.
Zuck even hints at the next wave being interactive and AI-powered media in feeds.
So yeah… if you’ve been sleeping on Facebook, time to wake up. The algo is shifting toward what we do best.
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