Business Type: Ecommerce / Homewares (gifting)
Based: Australia
Price: $3,000,000 AUD
Description: This business was founded in July of 2020, with manufacturing agreements with homeware manufacturers in Poland, Czech Republic and China. The purchaser of this business will be supplied with all contacts to our manufacturers (goods, packaging, etc) and our logistic providers / freight forwarders.
ALL FIGURES ARE IN AUD ($1 AUD = $0.75 USD)
All fulfilment is currently done in house at a warehouse in Australia, with an agreement with Australia Post for daily pick-up. Currently we have only sold to the Australian market, but own domains for UK, EU, NZ and US and have contracts in place to launch globally.
22% of sales last 30 days currently come from email marketing campaigns and flows setup with Klaviyo, with a mailing list of just under 5,000 people (all Australia based).
Ads are run primarily with Google and Facebook, with an all-time spend of $103,000 AU across both, leading to $566,000 AU in sales since inception (with less than a 1% return rate).
From the months of August to December (the busiest period), we did $247,000 AU in sales, with a 4.8% conversion rate (image attached).
We currently have $60,000 AU worth of stock, with a retail of about $350,000 AU, $40,000 AU in the bank and ZERO debt.
This business no where near capped out on ad-spend during the Christmas period and looking at metrics could have easily spent double if not triple in Australia alone for double or triple the sales.
We get a large number of sales organically from Google (multiple top 3 placements for keywords) and a few articles which didn’t cost us anything (GQ Australia, etc). We have spent very little (less than $100/day) in ad-spend since the start of the year and have still managed to do $23,000 in the last 30 days
I am happy to provide further details with a serious party and dive deeper into the finances and overall management of the business day-to-day. This business has been run by 3 people, and I will personally stay on board for a decided time post sale to help with the transition.
With a cash injection and the right planning, this business is set up for success 
not bad
