Gary V. is Living in the Future
Gary Vaynerchuk has been known for his foresight before. But, in the coming weeks he will utilize one of the latest available technological mediums to propel his already dynamic communications platform to a whole new level. On May 5th, 2021, Gary Vee will be launching his own brand of NFT or “Non-Fungible Token” to his core audience of ambitious self-starters. Not only will Vee be positioning to capitalize on this new blockchain based way of distributing collectibles but he aims to bring a greater utility to the NFT market and to his inspirational parting of perspective.
In its most recent use, NFTs have primarily been implemented as a way for digital artists to sell their work to a new generation of high end art collectors. Notable sale prices have included digital artist Beeple’s “The First 5,000 Days” - for $69.3 million at Christie’s, and “CryptoPunk #7804” from design software company Figma sold for $7.5 million. Although there is some merit to these digitally encrypted GIFs touting the same level of appreciation as say an early Jackson Pollock dripped paint on canvas, Gary Vee has perhaps been the first to market an additional use to the crypto-medium other than ownership of an artistic expression. Although some have said that NFTs are allowing digital artists to finally monetize their work outside of needing a well paying 9-5 with an enterprise marketing agency or movie/game studio(the level of pure beauty in digital art for its aesthetic alone is being magnified by a new kind of market demand), Vee has hinted that he will bring more utility to the NFT space by allowing the owners of his tokens to have a life-time pass to his talks and possibly some other perks yet to be disclosed. He’s only given subtle hints on his social media accounts such as this:
https://twitter.com/garyvee/status/1363666169132163074
Gary Vaynerchuk hints at his new NFT being more than just an animated GIF
And he’s been preparing, promoting, and announced his own NFT launch date officially for May 5. He’s posted the link below in his bio. This article doesn’t give many clues to what Gary’s NFT will be, but it’s very informative in the steps required to acquire and use NFT’s.
from the article above: “I am currently working on something very cool that is going to happen in early May, and it is very important to me that my OG community is disproportionately benefitting from it.” - Gary Vaynerchuk
He’s made some incredible predictions in the past…
In case you don’t know who Gary Vaynerchuk is by now, the following clip is a great way to see the magnitude of his foresight in hindsight. This clip is from New Year’s Day 2012 and he predicts in that year:
-
A Twitter IPO
-
Facebook will buy Instagram
-
Blackberry will go bankrupt
-
There will be a surge in availability of gift box subscriptions.
These predictions were most notable from the video but there were several others as well, and it could be said that every one of them came true to at least some degree. Give this video a watch, it’s worth it for the entertainment value alone.
Why NFTs could be more than meets the EYE.
Vee has been right about these things before and I’d expect his latest offering will be no different. In case you still don’t know much about NFTs, I’ll try to give you my best explanation.
Most NFTs at this point in time happen to run on The Ethereum Virtual Machine(EVM). It’s the same decentralized network of computers that log and verify all transactions of the cryptocurrency Ether(ETH). Not only that, but EVM also runs most of the ERC20 tokens that have become some of the most valuable altcoins in the cryptocurrency market such as Basic Attention Token (BAT), Bancor (BNT), OmiseGO (OMG) and Augur (REP). In addition, EVM runs most of the ERC721 tokens which are used to “mint” NFTs. So, you need Ether to buy most NFTs and their value is somewhat related to the current price of Ether. Many artists have been selling their work as NFTs through platforms such as Open Sea, Nifty Gateway, Super Rare, and Rarible. And now, a wave of celebrities have been selling their NFTs at Crypto.com including Snoop Dogg and Boy George.
Gary Vee’s NFT, if it lives up to all the hype, is sure to be a groundbreaking impasse into the world of digital assets and celebrity. It’s definitely worth keeping your eye on.