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Are you looking to unlock the secrets of making viral YouTube shorts and TikToks? Look no further than the insights shared by Paddy Galloway, the renowned growth hacker and YouTube channel expert who has helped clients amass over 750 million views every month!
Paddy’s study examined over 5,400 shorts across 33 channels in different niches and discovered that the optimal length for shorts is between 20 and 40 seconds, with those having an average view duration of more than 50 seconds generating an average of 4.1 million views.
But that’s not all - the study also sheds light on other important metrics that influence the YouTube Shorts algorithm. For instance, YouTube recently introduced a new metric, but Paddy questions its usefulness to creators.
As someone who has worked with popular channels like Jesser, MrBeast, RedBull, and NoahKagan, Paddy knows what it takes to make your content go viral. Be sure to check out the original Twitter thread by Paddy himself, linked below, for a more detailed view of the study.
If you’re looking to level up your content creation skills or leverage user-generated content for your channel, check out our service threads below:
