I see these for sale all the time, but how exactly do we value these. Is it based on hashtags, associated brand names, familiarity or simply how much someone is willing to pay?
In my opinion, they’re based on rarity (short, one word), usability, and buyer demand. The last factor is usually the ultimate factor. I’ve seen some silly names sell for a lot, just because the buyer really needed it. We’ve covered the value of Instagram accounts (not sure if we talking about OG handles) in this article: How much are Instagram accounts worth?