Instagram New Algorithm? Organic reach dropped? Posts won’t go viral?

Hi, I have some big Instagram pages and I noticed that the organic reach dropped in the last couple of days and the posts won’t go viral either. Is there anyone who experienced the same issue recently?

I talked with some of my friends who own similar big accoints and confirmed that they experience the same issue.

Let me know your thoughts!

My clients are also having the same issue. This has been a thing for the past ~week. I’m assuming this is due to the many new changes coming soon like chronological feed etc. I hope that it gets fixed asap though.

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