Facebook is testing splitting its main feed into two parts: friends posts and posts from pages you follow, the “Explore Feed”. In tests, reach on the new feed has dropped to 25% of current levels. I don’t need to tell you what this means…
Meanwhile in one of my pages with 900 likes i get 100k-200k post reach
Looks like fake reach because it only got 3-4 link clicks.
This may actually be a good thing. I’ve heard “It’s all over” for Facebook for years, yet still, 7 years later (that’s how long I have been dealing with this), FB is still unmatched in terms of social media reach. I wouldn’t worry, and it’s over when it’s over. Let’s give the new system a chance.
Also, keep in mind that this is in “testing” phase.