I have been approached by a few people wanting to pay my brand to use specific sounds on IG.
What is a good rate to charge for this? I just don’t know the value exchange for music streams.
Any input is appreciated, thanks. 
You need to provide more details if you want feedback. What’s your brand, whats your instagram? It’s impossible for anyone here to advise without any details. You could have a 200k page or a 10m page.
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The Instagram account averages 250,000,000 impressions per month with a few hundred thousand followers.
The reason I didn’t include that info if I was thinking the reels sound promotion would be paid per play of the video. Like $X/1000plays. But maybe that is not how the payment usually works.
Thoughts?