i’d suggest you to do :
Increase your views with custom thumbnails
When your potential viewers are in discovery mode—skimming through search results and recommendations—thumbnails are a major part of how they decide what to watch.
Unfortunately, a lot of advice out there is a graphic designer’s nightmare: screaming fonts, cluttered information. Even the self-appointed experts are a little, um, loud:
But we aren’t here to police people’s abuse of neon green. So, objectively speaking, what are the properties of an effective thumbnail?
- The thumbnail is clear and accurate about the video it’s describing (if your thumbnail misleads people into clicking, YouTube will know because your watch time will go down when the viewer gets annoyed and stops watching. The algorithm won’t like that.)
- The thumbnail stands out.
- The thumbnail works in tandem with the video’s title.
‘Standing out’ can be as simple as picking a bright colour. Or making sure your giant hi-res face is making a weird expression in good lighting. But it’s just as likely that your niche is full of shrill, high-key visuals, and the best way your channel can stand out is by being the calm, minimalist voice of reason.
Multiply your views by creating playlists
Organizing and creating video playlists on YouTube is the best way to minimize the chances that a viewer will move on to another channel once they’ve consumed your content.
Why? Because playlists do Netflix rules: as soon as one video ends, the next begins.
Direct traffic to your videos using cards and end screens
Besides playlists, cards and end screens are two of the only tools that YouTubers can use to bypass the algorithm and directly influence our audience’s next choice.
Cards are clickable, interactive areas that appear during the video. They can be polls, but in this case we’re interested in increasing views, so choose a card that links to another one of your videos (or even better, playlists).
Cards are pop-ups, so it’s very important that they add value. You don’t want viewers feeling spammed. The videos or playlists you link to need to be relevant to the moment, and provide additional information or entertainment.
Go beyond the how-to video (i.e., make videos no one else is making)
Chances are, when you’re researching your keywords (like we did back at point #3), you’re going to see a lot of search terms that involve the phrase “how to.” (This article included, ahem.) This is because there’s a lot of search volume for how-to videos.
But while it’s important that you work to attract new eyes, you also want to make time to preach to the converted. On YouTube, your brand’s value-added features come in the form of content that is meaningful to people who are already your fans.
As proof that how-to videos aren’t the cure-all, take a look at Converse’s YouTube channel. None of the videos in their how-to series—delightful and useful as they are—hit a five-digit view count.
Build relationships with your viewers
Audience engagement is just another term for building relationships. The end goal here, of course, is actually just the realistic, organic, and sustainable path to getting more YouTube views.
That is, engaging with other YouTubers (creators or commenters both) will increase the chance that they’ll care about your brand, that they’ll subscribe to your channel (see #12), and watch more of your videos overall.
Ideas for breaking the fourth wall, and creating a two-way conversation might include:
Promote your YouTube videos across all your social media channels
So, if you want more YouTube views, promote your video by doing this:
- Post a short teaser video to your social accounts as native video; and add a link to the full video back on YouTube.
Ask your viewers to subscribe to your channel
Your subscriber count describes your organic reach on YouTube. The more subscribers your channel has, the more views your videos will get right off the bat when you hit publish.
Especially if those subscribers have their notifications turned on. ©