Selling Instagram Accounts 101 - A comprehensive guide for selling Instagram accounts.
Disclaimer: The following article is aimed at users who are new to the world of buying and selling social media accounts. We invite you to join our discussion. You can also directly sign up to SWAPD and sell your account today.
The cat is out of the bag. For years, users have been buying and selling social media properties, including Instagram accounts. To some, the thought of it may seem silly, but this industry churns over millions of dollars per year. In short, selling an Instagram account is possible, and it can earn you money. In some cases, you can make a yearly salary by selling a few accounts. This lucrative business started ever since social platforms existed. Still, it didn’t start gaining popularity until the year 2010. By now, there are hundreds of marketplaces that facilitate the purchase and sales of Instagram accounts. But why would anyone purchase an Instagram account? Isn’t that cheating? Why are people paying high prices for something they could build themselves?
What are the reasons people buy and sell Instagram accounts?
People don’t usually purchase Instagram accounts only to replace the profile picture with their own photo, hoping that their new audience will fall in love with them. It doesn’t work like that, and that’s not why people purchase Instagram accounts. Additionally, starting Instagram accounts from scratch is very difficult. Here are the most common reasons why people buy and sell Instagram accounts.
- Flipping. By now, Instagram accounts have become a commodity. Buy low, sell high, and profit. That’s the name of the game. You could even compare this industry to the current NFT craze. Just like NFTs, Instagram accounts with a large following hold real tangible value. That’s why they’re being sold, bought, and traded all over the world wide web.
- Instant fame. As we’ve mentioned earlier, buying an Instagram account and then rebranding it into your own image will not work. But you can still utilize the followers to promote any other thing you can imagine. Businesses worldwide will happily drop money for worthy Instagram accounts that are related to their niche. For example, if you owned a guitar store, wouldn’t you want to buy a popular, guitar-related Instagram account? We’re fairly sure that anyone would. By doing so, the new account owners have instant access to thousands of people who may be interested in their products.
- For web-based traffic. If you’re creative, you can funnel traffic to any website from Instagram. This is another reason why people look for active Instagram sellers. It’s a shortcut to success.
- Selling shoutouts. Yes, Instagram posts are considered valuable real estate, providing the account is large and active. Therefore, people will approach you directly if you own a large Instagram account, and offer you money in exchange for a mention or a shoutout.
- For fun. Last but not least, people buy them for fun. Humor-related Instagram accounts are very popular. People love to share and spread jokes, memes, etc.
Should you sell your Instagram account?
Why sell it if you can utilize it, right? It’s all a matter of sellers’ expectations, and whether they have the time to nourish their account to monetize its potential. Let’s discuss the pros and cons of each scenario. You could opt for a big, one-time payment if you decide to sell. Or, you could try to monetize your Instagram profile by doing promos and shoutouts. The latter option for many is cumbersome because running a large IG account takes time and patience. Content creation, dealing with potential clients, and outreaching to potential leads can take a few hours per day.
On top of that, unless you have a large audience that is very active, shoutouts/promos (on average) run anywhere from 5-25 USD per post. So the question is, do you have time to do all those things? Or would you prefer to sell your Instagram profile outright?
What type of Instagram accounts sell the most, and yield the highest gains when sold?
Personal IG accounts aren’t something that usually sells very well, even if your audience that follows you is pretty significant. In fact, our website frowns upon selling personal Instagram accounts, because that’s borderline identity theft. These days, buyers are aware of the risks of buying personal accounts because rebranding them into something else usually doesn’t go over very well. Your followers followed you for you. They don’t want to see anyone else taking over and spamming their feed. While we cannot comment on what Instagram accounts sell the best on a global scale (due to lack of data), we can share our personal experiences taken from the activity on our website. This article explains in detail what are the popular topics that people are searching for.
Which Instagram niche sells the best?
The following data was accumulated throughout the year 2021. It shows the most searched for niches. While the data doesn’t specifically target Instagram accounts, it should present a general idea of what’s in demand.
- Crypto
- Travel
- Music
- Fashion
- Food
- Gaming
- Anime
- Fitness
- Meme
- Dogs
- Babes
- NFTs
- NFT
- Football
- Beauty
- Business
- Cats
- Real Estate
- Cars
- Luxury
I am ready to sell my Instagram account, but I don’t know its worth.
That’s the age-old problem of any Instagram account seller. And the bad news is, there are no set terms you could go by to establish the value of your account. Too many variables, including the biggest one that often makes or breaks a deal, and that’s buyer demand. You could have the smallest amount of followers and still sell your account for a hefty profit, if you find the right buyer for it. On the opposite side of the spectrum, you could have the biggest account in the world. But, if the niche is oversaturated, you will have a hard time collecting a good offer for it. However, don’t fret! We’ve created a pretty helpful guide that should steer you in the right direction as far as value goes. You can learn more about how much are Instagram accounts worth by clicking here.
Where to sell your Instagram account?
You came to the right place! SWAPD is a forum-based marketplace where you can list your Instagram account and find potential buyers. If you’re not a member, you can start selling your Instagram account via our quick start page. Every transaction on SWAPD goes through our patented checkout tickets. Our friendly staff monitors each transaction, who will guide you and help you close the deal.
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